Research
Moodboard's - Feels? - Images
- Colour
- Landscape
- Faces
- No emoji
- Little text
Primary research
- Questionnaire for audience
- Observation - reactions
- Testing of the audience and gather written reaction
- Experiment on people
- Qualitative - data applied, quality, people's attributes, behaviour, aspirations, culture, lifestyle, interview, survey, email, notes, photo's, video
- Quantitive - numerical answers e.g. yes/no
Secondary research
Books, t.v., documentary etc. - someone else's opinion - and comment and how apply.
Reliability = repeatable
Validity = does it measure what it is supposed to measure e.g. is it true?
Existing multi-camera pieces and video clips
- Colour
- Landscape
- Faces
- No emoji
- Little text
Primary research
- Questionnaire for audience
- Observation - reactions
- Testing of the audience and gather written reaction
- Experiment on people
- Qualitative - data applied, quality, people's attributes, behaviour, aspirations, culture, lifestyle, interview, survey, email, notes, photo's, video
- Quantitive - numerical answers e.g. yes/no
Secondary research
Books, t.v., documentary etc. - someone else's opinion - and comment and how apply.
Reliability = repeatable
Validity = does it measure what it is supposed to measure e.g. is it true?
Existing multi-camera pieces and video clips
Comments
Post a Comment