Research
Moodboard's - Feels? - Images - Colour - Landscape - Faces - No emoji - Little text Primary research - Questionnaire for audience - Observation - reactions - Testing of the audience and gather written reaction - Experiment on people - Qualitative - data applied, quality, people's attributes, behaviour, aspirations, culture, lifestyle, interview, survey, email, notes, photo's, video - Quantitive - numerical answers e.g. yes/no Secondary research Books, t.v., documentary etc. - someone else's opinion - and comment and how apply. Reliability = repeatable Validity = does it measure what it is supposed to measure e.g. is it true? Existing multi-camera pieces and video clips
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